Rib Formula Seasoning & BBQ Rub
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An award-winning BBQ classic, Cluck & Squeal Rib Formula Seasoning & BBQ Rub was created with a lower salt content so you can season generously without overpowering the meat. It builds balanced savoury flavour that works beautifully with sweet, spicy and smoky finishes.
Built for ribs but far from limited to them, Rib Formula is equally at home on pork belly, chicken, seafood, vegetables and more. Finish with pure maple syrup or Maple Apple Butter BBQ Sauce for a sticky, caramelized glaze.
01HOW TO USE
Ribs: Season generously and let rest 1–2 hours before cooking. A light mustard coat can be used first to help the rub adhere.
Finish: Add a drizzle of pure maple syrup and a final dusting of Rib Formula, or glaze with Maple Apple Butter BBQ Sauce.
Beyond Ribs: Sprinkle on pork belly, chicken wings, thighs, fish, shrimp and roasted vegetables.
Turn Up the Heat: Pair with Tasty Hot and Seasoned Salt for an extra layer of spice.
,,02BEST ON
Pork ribs, pork belly, chicken wings, chicken thighs, fish, shrimp, potatoes, vegetables, soups, stews and dips.
03INGREDIENTS
Spices, Dehydrated vegetables (Onions, Garlic, Bell Pepper), Pink Himalayan Salt, Organic Cane Sugar
04PRODUCT FEATURES
- Proudly made in Canada
- Gluten-Free
- MSG-Free
- Non-GMO
- Lower-salt formula designed for generous coverage
- Pairs perfectly with maple and Maple Apple Butter BBQ Sauce
Let customers speak for us
Cluck and Squeal is my go-to for seasoning, best stuff out there!
Cluck and Squeal is my go-to for seasoning, best stuff out there!
I used the All Purpose Seasoning Rub on the chicken thighs that I BBQ first before incorporating them into my chicken pot pie
Excellent flavor
Excellent seasoning, recommend it
Delicious! Glad I ordered 4 bottles!
It's my go to for rub for all things BBQ
Love this product, makes meat sooo delicious
Ok. I found this seasoning when I lived in Hamilton. Got it from Highland meatpackers and I have used it for a couple years. Now I moved away and thank God I can order it directly online. I use it for my air fryer wings, and pork dishes. I love the heat and flavor it brings. I love how it has zero preservatives and no salt so I can control to my taste.
I also love how its not mass produced. Even though im not local anymore I still support local, and will continue to buy the seasoning for years to come.
Highly recommend. Super fast shipping and great customer service.
This is a wonderful cooking aid. Excellent flavor.
Just a shame that shipping is so ridiculously expensive.
tasty, can use in multiple recipes, will certainly buy again
Always amazing service. I use original on most everything.
One of the best rubs we have tried
and used...fantastic flavour...give it a try you will be thrilled!
Why Our Seasonings Are Different
When it comes to BBQ rubs and seasonings, we believe better ingredients make better food. Our blends use premium salts, generous amounts of high-quality spices, and intentionally less salt and sugar. No fillers, no shortcuts — just bold, balanced flavour. Every blend is proudly made in Canada and is Gluten-Free, MSG-free, and Non-GMO.
CLEANER INGREDIENTS, BETTER FLAVOUR.
Made with premium sea salt, our blends are lower in sodium, Non-GMO, Gluten-Free, and MSG-Free, giving you bold flavour without the junk.
LESS SALT & SUGAR. MORE SPICE.
Only 2 of our original blends contain a touch of sugar, and even then it’s kept intentionally low—because real flavour should come from quality spices, not sweetness.
PACKED WITH SPICE — NOT FILLERS.
Every blend is crafted with generous amounts of premium spices—not packed with salt or sugar, no fillers, no chemicals—delivering rich, balanced flavour that elevates every meal.
