Original Bold Browning Seasoning & BBQ Rub
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CLUCK & SQUEAL BOLD BROWNING
Inspired by travels through Texas and the southern U.S., Bold Browning was crafted to let the natural richness of beef shine as the star of the show. Firecook Marc Cardinali designed this rub to deliver both flavour and performance — creating the prized crust that steak lovers crave while enhancing the texture and depth of every bite.
Usage & Tips
For a 1"–1.5" steak, season generously with Bold Browning and allow 45 minutes to 1.5 hours for the rub to fully penetrate the meat. Sear over high heat to achieve the signature crust.
This blend also excels in cultural favourites like Jamaican jerk, Mexican fajitas, Cuban stews, Texas brisket, and beef rib rubs — proving its place as an all-purpose global kitchen essential.
We Love It On
Beef steaks and ribs, pork chops, lamb, wild big game, chicken, fish, shrimp, and even vegetables like potatoes, Brussels sprouts, cauliflower, and mushrooms. It also shines in soups, stews, chili, tacos, dips, and more.
🔥 Pro Tip: Pair Bold Browning with our pure chili pepper blend “Tasty Hot” for a fiery layer of heat that elevates the already rich, smoky crust.
Ingredients: Sea salt, Spices, Dehydrated garlic, Dehydrated onion, Dehydrated bell peppers
Features
• Named for the beautiful, browned crust and its bold flavour it creates
• Delivers the perfect flavour and texture profile for beef and beyond
• Allergy-friendly: gluten-free, MSG-free, sulphite-free, peanut-free, and non-GMO
Why Our Seasonings Are Different
When it comes to BBQ rubs and seasonings, ours are crafted to be a smarter, healthier choice. Made with premium sea salt, they deliver bold flavour with less sodium, and only a couple of blends include just a touch of sugar—kept intentionally low. We never cut corners with fillers. Instead, we load up on high-quality spices in generous amounts for a balanced, crave-worthy taste that also supports good nutrition. Every blend is proudly Gluten-Free, MSG-Free, and Non-GMO, so you can count on clean, honest flavour that feels as good as it tastes—at any table.
CLEANER INGREDIENTS, BETTER FOR YOU
Made with premium sea salt, our blends are lower in sodium, Non-GMO, Gluten-Free, and MSG-Free, giving you bold flavour without the junk.
LOWER SALT & SUGAR - MORE SPICE
Only 2 of our original blends contain a touch of sugar, and even then it’s kept intentionally low—because real flavour should come from quality spices, not sweetness.
PACKED NOT PADDED
Every blend is crafted with generous amounts of premium spices—not packed with salt or sugar, no fillers, no chemicals—delivering rich, balanced flavour that elevates every meal.
