Original Rib Formula Seasoning & BBQ Rub
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CLUCK & SQUEAL RIB FORMULA
An award-winning classic, Cluck & Squeal Rib Formula was designed with a lower salt content, allowing you to season generously without overpowering the meat. Created to bring out the best in ribs, this rub delivers balanced flavour that pairs beautifully with sweet, spicy, or even espresso notes.
Usage & Tips
Ribs: Dry marinate and let rest 1–2 hours before cooking. (Pro tip: apply a light mustard coat first to help the rub adhere.) Cook your way — smoked, baked, low and slow, or in the slow cooker. Finish with a drizzle of pure amber maple syrup and a dusting of Rib Formula for a sweet, sticky glaze that eliminates the need for sauce.
Pairs with: our Maple Apple Butter BBQ Sauce. After seasoning with Rib Formula finish with our MAB Sauce. The buttery maple sweetness fuses with the rub’s savoury notes, caramelizing beautifully for ribs that are smoky, sweet, and unforgettable.
Beyond Ribs: Sprinkle on pork belly, chicken wings, thighs, fish, or shrimp. It also shines in soups, stews (especially coconut-based), dips, and even roasted vegetables.
Turn Up the Heat: Pair Rib Formula with “Tasty Hot” and our All Purpose Himalayan blend to add a layered kick of spice.
We Love It On
Pork ribs & belly, chicken wings & thighs, fish, shrimp, vegetables, potatoes, soups, stews, and dips. Especially great when paired with Maple syrup or Maple Apple Butter Sauce — this rub was designed with sweetness and heat in mind.
🔥 Pro Tip: No sauce needed. Just maple syrup + Rib Formula = the best ribs ever
Ingredients: Spices, Sea salt, Raw cane sugar, Dehydrated garlic, Dehydrated onion, Dehydrated bell peppers
Why Our Seasonings Are Different
When it comes to BBQ rubs and seasonings, ours are crafted to be a smarter, healthier choice. Made with premium sea salt, they deliver bold flavour with less sodium, and only a couple of blends include just a touch of sugar—kept intentionally low. We never cut corners with fillers. Instead, we load up on high-quality spices in generous amounts for a balanced, crave-worthy taste that also supports good nutrition. Every blend is proudly Gluten-Free, MSG-Free, and Non-GMO, so you can count on clean, honest flavour that feels as good as it tastes—at any table.
CLEANER INGREDIENTS, BETTER FOR YOU
Made with premium sea salt, our blends are lower in sodium, Non-GMO, Gluten-Free, and MSG-Free, giving you bold flavour without the junk.
LOWER SALT & SUGAR - MORE SPICE
Only 2 of our original blends contain a touch of sugar, and even then it’s kept intentionally low—because real flavour should come from quality spices, not sweetness.
PACKED NOT PADDED
Every blend is crafted with generous amounts of premium spices—not packed with salt or sugar, no fillers, no chemicals—delivering rich, balanced flavour that elevates every meal.
